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Saturday 26 March 2022

Never Give Up

Never Give Up China Drama
Drama: Never Give Up
Chinese Title: 爱拼会赢 / Ai Pin Hui Ying
Broadcast Network: CCTV-1
Broadcast Website: iQIYI, Tencent, Youku
Broadcast Date: March 15, 2022
Genre: Period
Language: Mandarin
Episodes: 35
Director: Li Xiaoping, Li Xiaoting
Screenwriter: Song Lingyun, Zhang Duo
Executive Producer: Xia Xiaohui
Origin: China

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Synopsis and Plot Summary

In the spring of 1979, Jinjiang had barren lands. Gao Jinyang and Ye Shouli who are very much like brothers argued over how to escape from poverty. Back then, the Gao and Ye families struggled and their livelihoods were difficult.

With a small fishing boat, Gao Jinyang and his wife begin to engage in the business of trade. Meanwhile, their eldest son, Gao Haisheng (Yu Xiaoguang), and daughter-in-law, Ye Dalian (Gan Tingting), used up everything they had to set up a garment factory. From a workshop, their business grows into a clothing enterprise with several factories.

Ye Shouli (Gan Yu) remains unwavering in his devotion towards the piece of land before him and ventures into agricultural planting and production. By combining technology with traditional methods, he discovers ways to get rich through agriculture. His daughter Ye Erlian (Mei Baolai) also becomes a leader in Jinjiang's specialty food industry. As the enterprise grows bigger and stronger, they withstand tests time and again. The sons and daughters of the Gao family and the Ye family follow in the footsteps of their fathers to grow in their respective industries and create opportunities for products 'Made in Jinjiang."

Fun Facts

  • It was shot in Jinjiang, Fujian province.
  • The boot ceremony was held on September 26, 2019.
  • Filming wrapped after over three months in January 2020 in Xiamen.

Never Give Up Ethan Yu Xiaoguang Ethan Yu Xiaoguang as Gao Haisheng
Never Give Up Gan Tingting Gan Tingting as Ye Dalian
Never Give Up Cao Zheng Cao Zheng as Ye Maosheng
Never Give Up Zhang Fengyi Zhang Fengyi as Wan Feng
Never Give Up Wang Ji Wang Ji as Shen Acai
Never Give Up Zhang Run Zhang Run as Dai Yuping

Supporting Cast

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